Selby Gardens Implements 360 Video for a Virtual Reality Experience of Andy Warhol Floral Exhibition

February 28, 2018

A guided tour of Warhol: Flowers in the Factory includes glimpses inside the glass conservatory, grounds and museum featuring original pieces by the artist.


This 360 VR video of Selby Gardens’ exhibition, Warhol: Flowers in the Factory, tours viewers through the conservatory, grounds and Museum of Botany & the Arts.

SARASOTA, Fla. – February 27, 2018: Making use of the immersive media tool of 360-degree video, Selby Gardens has released a three-minute video that guides viewers through its latest exhibition that combines nature and the arts.

As part of Warhol: Flowers in the Factory (open now through June 30, 2018), the 360 video is accessed through smart phones, tablets and traditional desktop and laptop computers. The piece can also be viewed through Google Cardboard headsets, Oculus VR, Samsung Gear or other personal viewers. The video is available at Selby Gardens’ leadership hopes the tool will be used locally at visitor centers and hotels to inform visitors about the experience available at the 15-acre botanical garden.

“To our team, 360 video was seen as a great way to share the Gardens in a true first-person experience,” said Jennifer O. Rominiecki, President and CEO of Selby Gardens. “It only made sense to first take this creative leap in conjunction with the artwork of Andy Warhol whose own bold statements changed up how people view the world.”

Flowers in the Factory explores Warhol’s nature-inspired artwork, including multiple original prints, playful living plant displays and ongoing performances by some of Sarasota’s most beloved performing arts organizations.  The exhibit runs for five months through July 30, 2018.

Warhol’s particular interest in plants is illustrated in this colorful exhibition featuring four iconic Warhol silkscreens of hibiscus, on loan from Williams College Museum of Art, from the original series of 10 flower silkscreens produced in the mid-1960s. Two prints by Warhol, entitled Poinsettias, are on loan from the private collection of Sarasota art patron Flora Major, as well as additional loans of Warhol works from the Williams College Museum of Art, including lithographs and an artist book, are on view. Archival photographs of Warhol’s studio, the Factory, contrasted with his forays into natural imagery complete the museum experience.

The Warhol aesthetic has also taken over the conservatory and gardens, with vivid plant and floral displays designed by Selby Gardens horticulturalists, emphasizing the seriality and modular design of Warhol’s work. The plants featured include hibiscus, periwinkle, bromeliads, poinsettia and tillandsia.

The 360 video was created in partnership with ThreeSixandZero (, an interactive media company based in Sarasota. The firm creates virtual reality content for medical, travel and commercial clients, as well as develops editorial documentaries using the technology.

“The natural way of viewing a subject is proven to create profound, thought-provoking experiences,” said Tim Conway, Creative Director and Founder. “This way of communicating is dramatically changing how people connect with the world, and at a rapid pace. We love that Selby Gardens sees the power of VR to reach new audiences.”

For those first experiencing VR, it is suggested they watch a video sitting down in case of dizziness. Those using phones and tablets should hold their devices horizontally and move the devices left to right and up and down to explore the 360-degree view. On laptop and desktop computers, a mouse can be used to click through the film.

Warhol: Flowers in the Factory is the second exhibition in the Jean and Alfred Goldstein Exhibition Series at Marie Selby Botanical Gardens, which connects fine arts exhibitions to nature and to the botanical collections in the gardens. “Warhol: Flowers in the Factory” has been made possible by generous support from lead sponsors Amicus Foundation, Betsy and Doug Elder, Gulf Coast Community Foundation, and State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture.  A full listing of supporters, as well as a schedule of events, lectures and classes related to the exhibition is updated frequently at

Since opening to the public in 1975, Selby Gardens has been internationally recognized for its focus as the only botanical garden in the world dedicated to the display of epiphytes. Its Museum of Botany & the Arts, housed in the historic 1934 Payne Mansion, has featured artwork celebrating the natural world since 1979.  


About Marie Selby Botanical Gardens

Marie Selby Botanical Gardens is the only botanical garden in the world dedicated to the display and study of orchids, bromeliads, gesneriads, epiphytes and tropical plants with a focus on botany, horticulture and environmental education. For more information, please visit Marie Selby Botanical Gardens, 900 S. Palm Ave., Sarasota, open 10 a.m. to 5 p.m. daily except Christmas, regular admission $20 and $10 children ages 4-17; All access admission during the exhibition is $25 adults, $15 children ages 4-17. Contact us at (941) 366-5731 or  Get social with us on Facebook, Instagram and more by searching @selbygardens.  


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